Enrollment Marketing Personas: Speak Their Language

Enrollment Marketing Personas: Speak Their Language
by Bart Caylor ·

What are the best marketing personas for enrollment marketing? Here’s a guide to creating your enrollment marketing personas.   Enrollment … Continue reading »

Five Major Characteristics of Generation Z for Education Marketers

Five Major Characteristics of Generation Z for Education Marketers
by Bart Caylor ·

Each generational shift sends massive shockwaves through the world of education marketing. Generation Z is already making its mark in … Continue reading »

Instagram in Print: The Olivet Viewbook

Instagram in Print: The Olivet Viewbook
by Bart Caylor ·

Colleges, universities and private K12 schools typically use a viewbook as the main printed marketing piece. In this video, I … Continue reading »