Tagged: "Higher education"
Erin Swanson: Donate your voice: Lessons from two years of automated, integrated social campaigns with Water.org
Erin Swanson, a freelance social media manager & former Marketing Programs Manager at Water.org, discusses time and resource management throughout her time working in a non-profit environment. With a limited marketing budget, Erin’s team developed a campaign that focused on the idea of advocacy over fundraising.
Andy Shaindlin: Balancing Creativity with Leadership: The Challenge of Social Media
Andy Shaindlin, the Associate Vice President for Advancement at Carnegie Mellon University & Founder of Alumni Futures, talks about involvement in social media from the organization leader’s perspective. His high-level, big picture planning ideas explore the challenges that Presidents and Heads of School face when using social media.
Georgy Cohen: Our Community: The Co-Author of Our Brand Story
Education institutions and non-profits are challenged to manage the social community as well as create the content. Georgy explains how managers can tap into the real conversations that are already happening to harness a stronger story surrounding your brand.
Rand Fishkin: Connecting Inbound Marketing for Exceptional Return
Content marketing should be the driving force in your online marketing campaign, as Rand Fishkin illustrates in his edSocialMedia Summit presentation, “Connecting Inbound Marketing for Exceptional Return.”
Ian Symmonds: Viral Video: Bringing Culture to the Curb
In this edSocialMedia Summit presentation, Ian Symmonds, from Ian Symmonds & Associates Inc., demonstrates the importance of engaging videos to authentically represent an organization’s unique identity.
John Hill: Inversity, A Higher Education View of LinkedIn
John Hill, the Higher Education Evangelist for LinkedIn, presented at the 2012 edSocialMedia Summit in San Francisco, CA, at the Fort Mason Center Cowell Theater. In this video, "Inversity, A Higher Education View of LinkedIn,” John focuses his presentation on four key aspects of LinkedIn: people, jobs, companies & groups, and provides insight into how we can leverage these core components for better individual and institutional advancement.
The Merits of Accelerated Web Design
I don’t know about you, but I love it when companies find new ways to innovate and become more productive. Recently, I came across a case study that demonstrated a commitment to efficiency within higher education. Massachusetts-based software company Percussion recently announced that it had re-deployed Lancaster’s Bible College web site in just 45 days. [...]
The Numbers Don’t Lie
The University of UMass at Dartmouth study on the use of social media by higher educational institutions shows just how prominent a resource social media is for colleges and universities. “The value of these social networking sites for college admissions offices cannot be underestimated. As more and more young people spend increased amounts of time [...]
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