Social media is all about people. In the world of education, this is no different. In fact, it's essential! To use Twitter effectively, you have to capture the attention and engagement of the right people. And you have to be able to drive actions; re-tweets, clicks and traffic. During this webinar, Dan Schure will walk you through 10 immediately actionable ways to get attention, grow your audience and increase traffic using Twitter.
Word of mouth (WOM) and the Web are always the top two ways that prospective parents find out about your school. Therefore, your marketing strategy should focus your efforts on these two areas. During this webinar, Rick Newberry, President of Enrollment Catalyst, will discuss strategies to utilize your website and social media channels to inspire word of mouth at your school.
Pinterest (pronounced: Pin-trest) is the hottest new social media channel that promotes visual communication between “pinners” who use it. In just two quick years, Pinterest has become the third largest social media network, recently surpassing LinkedIn to be one of the most talked about social platforms on the web. Join Turnaround Marketing Communications & Brendan Schneider to talk about how you can amplify your school's message on Pinterest.
Erin Swanson: Donate your voice: Lessons from two years of automated, integrated social campaigns with Water.org
Erin Swanson, a freelance social media manager & former Marketing Programs Manager at Water.org, discusses time and resource management throughout her time working in a non-profit environment. With a limited marketing budget, Erin’s team developed a campaign that focused on the idea of advocacy over fundraising.
Andy Shaindlin, the Associate Vice President for Advancement at Carnegie Mellon University & Founder of Alumni Futures, talks about involvement in social media from the organization leader’s perspective. His high-level, big picture planning ideas explore the challenges that Presidents and Heads of School face when using social media.
Education institutions and non-profits are challenged to manage the social community as well as create the content. Georgy explains how managers can tap into the real conversations that are already happening to harness a stronger story surrounding your brand.
Content marketing should be the driving force in your online marketing campaign, as Rand Fishkin illustrates in his edSocialMedia Summit presentation, “Connecting Inbound Marketing for Exceptional Return.”
In this edSocialMedia Summit presentation, Ian Symmonds, from Ian Symmonds & Associates Inc., demonstrates the importance of engaging videos to authentically represent an organization’s unique identity.
John Hill, the Higher Education Evangelist for LinkedIn, presented at the 2012 edSocialMedia Summit in San Francisco, CA, at the Fort Mason Center Cowell Theater. In this video, "Inversity, A Higher Education View of LinkedIn,” John focuses his presentation on four key aspects of LinkedIn: people, jobs, companies & groups, and provides insight into how we can leverage these core components for better individual and institutional advancement.