Tagged: "marketing"

April 16, 2013

Social Media Bootcamp in the Philadelphia area

The edSocialMedia Bootcamp at St. Joseph’s Preparatory School brings together independent and private school professionals to spend a day in a hands-on training environment. The morning will begin with a presentation to illustrate best practices and case studies, followed by a team-driven approach to learning social media tools.

April 14, 2013

Student Involvement Sparks Growth in Twitter Followers

At La Salle College High School, we’ve been seriously involved in Social Media since about 2010, with a growing buy-in from our community yearly.  But our students (an all-boys independent high school) were still leery of connecting with the official school accounts in fear of being “watched” by the administration. As all of you likely are [...]

April 09, 2013

Webinar: How to Amplify Your School’s Video Marketing Beyond the Basics

Straight from the playbook at the 2013 CAIS-NAIS, the edSocialMedia panel will revisit their presentations from the pre-conference forum, How to Amplify Your School’s Social Media Beyond the Basics. In this part of a six-part series, Megan Brady, from Ridley College, will share her experience in Video Marketing.

April 02, 2013

Making Video Work: Tips from Wistia’s Chris Savage @ ESM Summit

Everybody loves video, so now everybody does video. But actually building relationships with video — that’s a whole different challenge, and one addressed by Chris Savage during his talk at the EdSocialMedia Summit. Throughout his talk, Chris underscored a few tenets of a successful video. (Hint: Quality is seldom a defining factor.) To underscore these [...]

March 21, 2013

Using Photography In Social Media

Most photographers price their work based on the various usage for each image. That’s standard business practice throughout the industry, but education is very different. When shooting for an institution it’s important for an image creator to understand the demands placed upon the people in charge of media. For instance, let’s take a look at [...]

March 12, 2013

Webinar: How to Amplify Your School’s Twitter Beyond the Basics

Straight from the playbook at the 2013 CAIS-NAIS, the edSocialMedia panel will revisit their presentations from the pre-conference forum, How to Amplify Your School’s Social Media Beyond the Basics. In this part of a six-part series, Stephen Johnson, from Winward School, will share his tips for success in Twitter marketing and conversation.

February 19, 2013

Webinar: How to Amplify Your School’s Blogging Beyond the Basics

Straight from the playbook at the 2013 CAIS-NAIS, the edSocialMedia panel will revisit their presentations from the pre-conference forum, How to Amplify Your School’s Social Media Beyond the Basics. In this part of a six-part series, Tucker Kimball, from Gould Academy, will share his tips for success in creating a blogging ambassadorship at your school.

January 30, 2013

Social Spotlight: Secrets to your school’s video success

Ethney McMahon, from Reel Schools, and Proctor Academy, have been figuring out how to put a reproducible plan into action. Ethney has been serving as a “production editor-at-large” for Proctor, working to build their video library and keep their community connected to what’s happening on campus. I had the good fortune of going back and forth with her via e-mail to pick her brain on ways to approach a video strategy, and their approach is certainly worth sharing.

November 16, 2012

Social Media Bootcamp with The Strategic Marketing & Advancement Institute in Annapolis, MD

Join edSocialMedia on Nov. 16 for a special hands-on social media bootcamp in partnership with The Strategic Marketing & Advancement Institute in Annapolis, Maryland.

November 14, 2012

Webinar recap: How Admissions, Alumni and Academic Offices can leverage Google+ Hangouts

With a simple click of a button, your alumni, advancement and academic offices can host live broadcasts through Hangouts, one of Google's latest features in Google+. In this edsocialmedia webinar, Ryan Bowse from Wikispaces shares his knowledge of what has worked in Google+ Hangouts.