5 Reasons to Embrace Twitter

5 Reasons to Embrace Twitter
by Stacy Jagodowski ·

This week, I am attending Whipple Hill’s User Conference (#WHUC14 for those interested in catching some of the action), and … Continue reading »

Instantly Actionable Ways To Leverage Twitter, with Dan Shure

Instantly Actionable Ways To Leverage Twitter, with Dan Shure
by Madeline Riley ·

Social media is all about people. In the world of education, this is no different. In fact, it’s essential!

To use Twitter effectively, you have to capture the attention and engagement of the right people. See how in this webinar recap with Dan Shure. Continue reading »

How Assumption High School Sparked Fireworks with an Out-of-the-Box Video

How Assumption High School Sparked Fireworks with an Out-of-the-Box Video
by Madeline Riley ·

Imagine if you hit a “home run” as an enrollment manager: Would your picture-perfect scenario generate more than 45,000 video views, 17 pages of alumni comments, and oh, 30+ additional students in your freshman class? Impossible you say? Not for Elisabeth Russo at Assumption High School in Louisville, Kentucky. Her team created a knock-out lip-dub music video to Katy Perry’s “Firework” that generated the perfect scenario for a private school. Continue reading »

3 Ingredients of Your School’s Social Strategy: Part Two

3 Ingredients of Your School’s Social Strategy: Part Two
by Randy Vaughn ·

Earlier in the week, I shared Part One of this series: 3 Ingredients of Your School’s Social Strategy. The first two ingredients, having good “integration” and being “interconnected,” are crucial pieces in a school’s social media strategy. The third ingredient—the special sauce, if you will—is the strategic effort of making a solid plan. As we mentioned in Part One, it must act as your recipe as to “what-when-where-to-post” to ensure anybody pays attention to what you’re whipping up for them to consume. Continue reading »

3 Ingredients of Your School’s Social Strategy: Part One

3 Ingredients of Your School’s Social Strategy: Part One
by Randy Vaughn ·

It’s back-to-school time and the halls are bustling with the sounds of hope, optimism and enthusiasm. But behind your door, you uncomfortably stare into the empty screen of your school’s social media efforts. Sure, you managed to post a few “first day of school” pictures on your Facebook page, but how do you make the rest of your plan strategic? Continue reading »

What’s the Interest in Pinterest?

What’s the Interest in Pinterest?
by Madeline Riley ·

In this edSocialMedia webinar, talk shop with marketers Rob & Liza Fisher Norman, from Turnaround Marketing Communications, and Brendan Schneider, Director of Admission & Financial Aid at Sewickley Academy, as they explore how your school can effectively add Pinterest to your social media stable. Continue reading »

State of Facebook Marketing

State of Facebook Marketing
by Madeline Riley ·

Brandon Croke, Inigral Inc.’s Marketing Manager, explores recent data and statistics that explore current applications of Facebook in the higher education sector. Hear about the most effective Facebook trends and how they impact your Facebook strategy. Continue reading »

Running Social Media

Running Social Media
by Tim McDonough ·

I ran my first and only marathon, the Quebec City Marathon, in August 2008. I had trained for marathons three … Continue reading »

Managing Your Online Presence: Add Value, Not Distraction

Managing Your Online Presence: Add Value, Not Distraction
by Marisa Peacock ·

There’s no denying that people have great ideas. But not every idea is worth implementing. That’s especially true when it … Continue reading »

Become what you are

Become what you are
by Tim McDonough ·

“Become what you are” is more than a great 1993 album by Juliana Hatfield (worth noting; I’ve had a crush … Continue reading »