Friday Night Football – A Modern Mobile Marketing Marvel

Friday Night Football – A Modern Mobile Marketing Marvel
by Randy Vaughn ·

Down here in Texas, we love our football. Of course we cheer our kids whether they are on the gridiron, … Continue reading »

Marketing Fail: 7 Opportunities You Missed at Graduation

Marketing Fail: 7 Opportunities You Missed at Graduation
by Randy Vaughn ·

Graduation is one of your school’s best marketing events. Tears of joy, cheers of pride, and years of experiences tell … Continue reading »

Behind Three of Our School’s Most Popular Facebook Posts

Behind Three of Our School’s Most Popular Facebook Posts
by Stephen Johnson ·

When it comes to storytelling at your school, it’s often not the grand plan or best intention that makes the headlines, but the small moment or serendipitous coincidence that often seems to be the most notable. Continue reading »

Pinterest: Why Pinning is Better than Posting Pics

Pinterest: Why Pinning is Better than Posting Pics
by Jason Ramsden ·

With digital cameras in almost every type of mobile device imaginable, snapping photos of campus events is easier than ever before. Awesome, you say? I can now crank out photos and post them to my school’s Flickr page quickly and easily and then move on to the next item on my crowded “social media to do” list. Right? Perhaps. Continue reading »

Measuring Social Engagement for Admissions

Measuring Social Engagement for Admissions
by Madeline Riley ·

Brandon Croke, from Inigral, presented an engaging webinar that covered the different ways schools are measuring social media effectiveness, the pros and cons of each, and best practices on how to tie social media activity to enrollment results. Continue reading »

Interactive Campus Map: An Essential Recruitment Tool

Interactive Campus Map: An Essential Recruitment Tool
by Madeline Riley ·

The interactive campus map is an essential tool for recruitment purposes. There are a handful of must-have features that you … Continue reading »