Georgy Cohen: Our Community: The Co-Author of Our Brand Story

Georgy Cohen: Our Community: The Co-Author of Our Brand Story
by Madeline Riley ·

Education institutions and non-profits are challenged to manage the social community as well as create the content. Georgy explains how managers can tap into the real conversations that are already happening to harness a stronger story surrounding your brand. Continue reading »

Rand Fishkin: Connecting Inbound Marketing for Exceptional Return

Rand Fishkin: Connecting Inbound Marketing for Exceptional Return
by Madeline Riley ·

Content marketing should be the driving force in your online marketing campaign, as Rand Fishkin illustrates in his edSocialMedia Summit presentation, “Connecting Inbound Marketing for Exceptional Return.” Continue reading »

Ian Symmonds: Viral Video: Bringing Culture to the Curb

Ian Symmonds: Viral Video: Bringing Culture to the Curb
by Madeline Riley ·

In this edSocialMedia Summit presentation, Ian Symmonds, from Ian Symmonds & Associates Inc., demonstrates the importance of engaging videos to authentically represent an organization’s unique identity. Continue reading »

John Hill: Inversity, A Higher Education View of LinkedIn

John Hill: Inversity, A Higher Education View of LinkedIn
by Madeline Riley ·

John Hill, the Higher Education Evangelist for LinkedIn, presented at the 2012 edSocialMedia Summit in San Francisco, CA, at the Fort Mason Center Cowell Theater. In this video, “Inversity, A Higher Education View of LinkedIn,” John focuses his presentation on four key aspects of LinkedIn: people, jobs, companies & groups, and provides insight into how we can leverage these core components for better individual and institutional advancement. Continue reading »

Power of the Backchannel, Part 2

Power of the Backchannel, Part 2
by Sarah Hanawald ·

What happens when a tweet can’t get the job done? The ability to extend the learning from a conference can … Continue reading »

High on Hashtags?

High on Hashtags?
by Peter Gow ·

The breathless weeks of summer are winding down, the weeks when every ed tech person on the planet rushes from … Continue reading »

The Power of the Backchannel: Part One

The Power of the Backchannel: Part One
by Sarah Hanawald ·

I recently had the pleasure of attending the Lausanne Laptop Institute.  It’s held in Memphis every summer and even with the … Continue reading »

Old Timers, Idea Miners, and Harnessing the Full Power of PLNs

Old Timers, Idea Miners, and Harnessing the Full Power of PLNs
by Peter Gow ·

Previously I addressed the issue of Personal Learning Networks and some limitations that this robust and growing form of professional … Continue reading »

PLNs — Good for teachers, but are they good for schools yet?

PLNs — Good for teachers, but are they good for schools yet?
by Peter Gow ·

In about a month I get to be part of a group of very distinguished practitioners presenting on the virtues … Continue reading »

Extend Your Learning Beyond the Education Realm

Extend Your Learning Beyond the Education Realm
by Cassie Dull ·

I love to learn. And I think it’s safe to say that most people who work in education love to … Continue reading »