Measuring Social Engagement for Admissions

Measuring Social Engagement for Admissions
by Madeline Riley ·

Brandon Croke, from Inigral, presented an engaging webinar that covered the different ways schools are measuring social media effectiveness, the pros and cons of each, and best practices on how to tie social media activity to enrollment results. Continue reading »

Interactive Campus Map: An Essential Recruitment Tool

Interactive Campus Map: An Essential Recruitment Tool
by Madeline Riley ·

The interactive campus map is an essential tool for recruitment purposes. There are a handful of must-have features that you … Continue reading »

Is Social Media Worth the Effort?

Is Social Media Worth the Effort?
by Hiram Cuevas ·

[Editors Note: Reposted from Give Me Ludicrous Speed]   What is the ROI on using Social Media for your school? … Continue reading »

Accelerating a SLOW-cial Media Campaign

Accelerating a SLOW-cial Media Campaign
by Lorrie Jackson ·

Maybe your supervisor panicked when he saw a competitor’s robust Facebook page. Maybe your alumni donations are abysmal. Maybe Twitter is just plain fun and why not tweet for your school in your spare time?

These are all too common reasons for starting into social media in an independent school but for many such well-intentioned starts don’t end well. Social media becomes SLOW-cial because, unlike in Field of Dreams, sometimes they don’t come when you build it. Let’s examine why and more importantly, how you can avoid the void in the conversation. Continue reading »