5 Ways To Make it Easier For Others to Share Your Content

5 Ways To Make it Easier For Others to Share Your Content
by Marisa Peacock ·

I spend a lot of time curating content. I read a lot of articles, blog posts and other notable web-based … Continue reading »

Friday Night Football – A Modern Mobile Marketing Marvel

Friday Night Football – A Modern Mobile Marketing Marvel
by Randy Vaughn ·

Down here in Texas, we love our football. Of course we cheer our kids whether they are on the gridiron, … Continue reading »

How Often Should You Post During the Summer?

How Often Should You Post During the Summer?
by Cassie Dull ·

School’s out, families are off to the beaches, kids are busy with camps, sports, sleepovers and s’mores by the campfire. Summer is in full swing. What happens to your social media strategy during the summer months? Continue reading »

Make Your Tiny Avatar Work for You

Make Your Tiny Avatar Work for You
by Liza Fisher Norman ·

I’m on Twitter a lot, as anyone who follows me knows. Hootsuite is my go-to app to view and compose tweets as well as to interact with numerous independent schools on topics of branding and marketing. Continue reading »

Student Involvement Sparks Growth in Twitter Followers

Student Involvement Sparks Growth in Twitter Followers
by Rob Johnson ·

At La Salle College High School, we’ve been seriously involved in Social Media since about 2010, with a growing buy-in from … Continue reading »

One Skill that 9 out of 10 Schools Don’t Teach

One Skill that 9 out of 10 Schools Don’t Teach
by Rebekka Goldberg ·

The following video opened my eyes to a new language–computer programming.  Often referred to as coding, mastery of this language is … Continue reading »

Cheap Cheats for Starting Up on a Budget

Cheap Cheats for Starting Up on a Budget
by Mark Schindler ·

I recently began a new small business that will rely heavily on free marketing. I don’t have a huge advertising budget or unlimited marketing resources, thus several of the ways in which I am working to grow the company is via social media, email, and word-of-mouth marketing. Continue reading »

Behind Three of Our School’s Most Popular Facebook Posts

Behind Three of Our School’s Most Popular Facebook Posts
by Stephen Johnson ·

When it comes to storytelling at your school, it’s often not the grand plan or best intention that makes the headlines, but the small moment or serendipitous coincidence that often seems to be the most notable. Continue reading »

Can Facebook Last?

Can Facebook Last?
by Drew Millikin ·

Facebook has been making moves that have me, as a marketer, rather annoyed. In the past couple of months, I’ve notice that reach of my school’s Facebook Page had significantly declined. At the same time, the cost to promote a post increased while the reach decreased. In October, a non-promoted post would routinely get 1,500 impressions in a month. In November, I have to pay $10 for that. Continue reading »

5 Things Your Video Hosting Service Says About You

5 Things Your Video Hosting Service Says About You
by Hans Mundahl ·

Are you using video as a part of your school communication strategy? If you are, you know the power of … Continue reading »