The Taxonomy of Social Media

The Taxonomy of Social Media
by Scott Rocco ·

Every educator has studied Bloom’s Taxonomy. Variations have been suggested and adjustments made over the years but we are all … Continue reading »

Adaptation of the Species: iBooks Author in the Classroom

Adaptation of the Species: iBooks Author in the Classroom
by Nikki Morrell ·

I once overheard a colleague state that textbooks are outdated; that flat images on paper are going the way of the dinosaur—extinct. Okay, so admittedly, that educator was me, and perhaps the statement is a bit premature, as many students do not yet own laptops or tablets. But the revolution is coming! I’ve got my “end of the world as we know it” sign ready to display. Continue reading »

Breaking News: Area School Upset with Facebook Promoted Posts

Breaking News: Area School Upset with Facebook Promoted Posts
by Joel F. W. Price ·

I fully recognize that it’s a nuisance when something you’re used to changes how it looks and functions. For the purpose of this post, let’s take Facebook as the example. Here is a great look at how Facebook has changed looks over the years. Do you remember getting angry over any/all of these changes? Continue reading »

Instantly Actionable Ways To Leverage Twitter, with Dan Shure

Instantly Actionable Ways To Leverage Twitter, with Dan Shure
by Madeline Riley ·

Social media is all about people. In the world of education, this is no different. In fact, it’s essential!

To use Twitter effectively, you have to capture the attention and engagement of the right people. See how in this webinar recap with Dan Shure. Continue reading »

Word of Mouth Marketing for Your School

Word of Mouth Marketing for Your School
by Madeline Riley ·

During this webinar, Rick Newberry, President of Enrollment Catalyst, shows hundreds of school examples to illustrate how you can use your website and social media channels to inspire word of mouth. Continue reading »

Pin and Be Pinned: Strategies for Pinterest Success

Pin and Be Pinned: Strategies for Pinterest Success
by Joel F. W. Price ·

The most common question I’ve heard in the past five years is, “Which social media sites should my school be on?” It’s an innocent and honest question, and a good one to continually ask. The question of 2012 has been, “Should my school be using Pinterest?” with the underlying question being: “If I use it for my school, how do I use it well?” Continue reading »

Pinterest: Why Pinning is Better than Posting Pics

Pinterest: Why Pinning is Better than Posting Pics
by Jason Ramsden ·

With digital cameras in almost every type of mobile device imaginable, snapping photos of campus events is easier than ever before. Awesome, you say? I can now crank out photos and post them to my school’s Flickr page quickly and easily and then move on to the next item on my crowded “social media to do” list. Right? Perhaps. Continue reading »

3 Ingredients of Your School’s Social Strategy: Part Two

3 Ingredients of Your School’s Social Strategy: Part Two
by Randy Vaughn ·

Earlier in the week, I shared Part One of this series: 3 Ingredients of Your School’s Social Strategy. The first two ingredients, having good “integration” and being “interconnected,” are crucial pieces in a school’s social media strategy. The third ingredient—the special sauce, if you will—is the strategic effort of making a solid plan. As we mentioned in Part One, it must act as your recipe as to “what-when-where-to-post” to ensure anybody pays attention to what you’re whipping up for them to consume. Continue reading »

8+ (Borrowed) Tips for Using Facebook Scheduled Posts

8+ (Borrowed) Tips for Using Facebook Scheduled Posts
by Madeline Riley ·

An article that appeared on Social Media Examiner outlines the ins and outs of using scheduled posts for Facebook. No, we’re not talking about using Hootsuite or Timely here; we’re talking about scheduling the posts through Facebook.com. Continue reading »

If You Can’t Beat Them, Join Them!

If You Can’t Beat Them, Join Them!
by Rebekka Goldberg ·

Texting in the halls, at lunch, before school, and after school are regular occurrences, but how many times have you … Continue reading »