In today’s day and age, we often look towards the younger generations for advice on how to use technology. Having trouble with your new smart phone? Ask any teenager on the block, they can give you a demo. Can’t make your interactive white board work? Chances are, one of your students can figure it out. However, just because teens are savvy at using these electronic devices doesn’t mean they know how to use them well.
I've recently become hooked on the Harvard Business Review Twitter feed, @HarvardBiz. There's a lot of stuff about management, a lot of stuff about innovation, lots on various management issues, with the occasional weird factoid thrown in (did you know, for example, that politically conservative shoppers are less likely to buy generics?).
Next time you’re with your students, look around. How many of them have smartphones in their hands? In a lot of classrooms, the answer will be all of them. Every teen has the web in his or her pocket. And it’s not so easy to unplug. We are almost physically attached to our technology at [...]
People often ask me why they or their school district should engage in the use of social media. Often it is asked in a manner that would verify their concerns or desire to not engage. As I have provided answers, five reasons come to mind and none of them have to do with not engaging.
I recently began a new small business that will rely heavily on free marketing. I don't have a huge advertising budget or unlimited marketing resources, thus several of the ways in which I am working to grow the company is via social media, email, and word-of-mouth marketing.
When it comes to storytelling at your school, it’s often not the grand plan or best intention that makes the headlines, but the small moment or serendipitous coincidence that often seems to be the most notable.
Social media should be an integral part of your overall advancement plan, but is your school doing enough to be heard and remembered? In this two-day series, see first-hand how six edSocialMedia contributors have found social media success at their school.
Facebook has been making moves that have me, as a marketer, rather annoyed. In the past couple of months, I’ve notice that reach of my school’s Facebook Page had significantly declined. At the same time, the cost to promote a post increased while the reach decreased. In October, a non-promoted post would routinely get 1,500 impressions in a month. In November, I have to pay $10 for that.
Every educator has studied Bloom’s Taxonomy. Variations have been suggested and adjustments made over the years but we are all familiar with the concept and visuals associated with it. The use of social media in education creates an opportunity to review and revise this taxonomy. Based on my experiences as an educator and one who [...]
One of the things I constantly struggle with as an administrator at a junior school is the issue of privacy in social media outlets. We want to promote our school via these social networks, but we also want to protect the privacy of our younger students. For now, we have chosen to only publish student [...]