Tagged: "Strategy"
Social Media Etiquette During Tragedy
Social media can be our best friend during a tragedy by helping us collect the information we’re looking for fast, but social media can also make your institution look insensitive during a time of crisis if not curated correctly. Do you manage multiple social media accounts at your school? Do you schedule posts for future [...]
ESMsummit 2013: Antonio Viva
Five years ago, when the idea driving EdSocialMedia was hatched in a hotel room in Baltimore, social media as it is known today was still uncharted terrain for many schools. It has grown, and EdSocialMedia’s blog now has 6,500 visitors a month. But many schools still need to devote more resources to it, which is [...]
Social Media Policies: Avoiding the “Rule Trap” & 3 Essential Guidelines
When entering the messy world of social media, people want, need, demand standards. By standards, of course, they mean rules. Corporations, accustomed to controlling all behavior all of the time, prefer to have standards (rules) that people follow without question (maybe grumbling, not questioning). That extends to social media, where they struggle to control even [...]
Breaking News: Area School Upset with Facebook Promoted Posts
I fully recognize that it's a nuisance when something you're used to changes how it looks and functions. For the purpose of this post, let's take Facebook as the example. Here is a great look at how Facebook has changed looks over the years. Do you remember getting angry over any/all of these changes?
Webinar recap: Instantly Actionable Ways To Leverage Twitter, with Dan Shure
Social media is all about people. In the world of education, this is no different. In fact, it’s essential! To use Twitter effectively, you have to capture the attention and engagement of the right people. See how in this webinar recap with Dan Shure.
Your iPad will replace your laptop (but not in the way you think)
I'm frequently asked if the iPad can replace a laptop. "Sure the iPad is suitable for younger students," the argument goes, "but older high schoolers or college students need to do real work."
Webinar recap: Word of mouth marketing for your school
During this webinar, Rick Newberry, President of Enrollment Catalyst, shows hundreds of school examples to illustrate how you can use your website and social media channels to inspire word of mouth.
Pin and Be Pinned: Strategies for Pinterest Success
The most common question I've heard in the past five years is, "Which social media sites should my school be on?" It's an innocent and honest question, and a good one to continually ask. The question of 2012 has been, "Should my school be using Pinterest?" with the underlying question being: "If I use it for my school, how do I use it well?"
3 Ingredients of Your School’s Social Strategy: Part Two
Earlier in the week, I shared Part One of this series: 3 Ingredients of Your School's Social Strategy. The first two ingredients, having good "integration" and being "interconnected," are crucial pieces in a school's social media strategy. The third ingredient—the special sauce, if you will—is the strategic effort of making a solid plan. As we mentioned in Part One, it must act as your recipe as to "what-when-where-to-post" to ensure anybody pays attention to what you're whipping up for them to consume.
3 Ingredients of Your School’s Social Strategy: Part One
It's back-to-school time and the halls are bustling with the sounds of hope, optimism and enthusiasm. But behind your door, you uncomfortably stare into the empty screen of your school's social media efforts. Sure, you managed to post a few "first day of school" pictures on your Facebook page, but how do you make the rest of your plan strategic?
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