Erin Swanson: Donate your voice: Lessons from two years of automated, integrated social campaigns with Water.org

Erin Swanson: Donate your voice: Lessons from two years of automated, integrated social campaigns with Water.org
by Madeline Riley ·

Erin Swanson, a freelance social media manager & former Marketing Programs Manager at Water.org, discusses time and resource management throughout her time working in a non-profit environment. With a limited marketing budget, Erin’s team developed a campaign that focused on the idea of advocacy over fundraising. Continue reading »

Andy Shaindlin: Balancing Creativity with Leadership: The Challenge of Social Media

Andy Shaindlin: Balancing Creativity with Leadership: The Challenge of Social Media
by Madeline Riley ·

Andy Shaindlin, the Associate Vice President for Advancement at Carnegie Mellon University & Founder of Alumni Futures, talks about involvement in social media from the organization leader’s perspective. His high-level, big picture planning ideas explore the challenges that Presidents and Heads of School face when using social media. Continue reading »

Georgy Cohen: Our Community: The Co-Author of Our Brand Story

Georgy Cohen: Our Community: The Co-Author of Our Brand Story
by Madeline Riley ·

Education institutions and non-profits are challenged to manage the social community as well as create the content. Georgy explains how managers can tap into the real conversations that are already happening to harness a stronger story surrounding your brand. Continue reading »

Rand Fishkin: Connecting Inbound Marketing for Exceptional Return

Rand Fishkin: Connecting Inbound Marketing for Exceptional Return
by Madeline Riley ·

Content marketing should be the driving force in your online marketing campaign, as Rand Fishkin illustrates in his edSocialMedia Summit presentation, “Connecting Inbound Marketing for Exceptional Return.” Continue reading »

Ian Symmonds: Viral Video: Bringing Culture to the Curb

Ian Symmonds: Viral Video: Bringing Culture to the Curb
by Madeline Riley ·

In this edSocialMedia Summit presentation, Ian Symmonds, from Ian Symmonds & Associates Inc., demonstrates the importance of engaging videos to authentically represent an organization’s unique identity. Continue reading »

A Day Full of Social Media Content Education

A Day Full of Social Media Content Education
by Madeline Riley ·

We’ve been wrapping up the pieces to the exciting edSocialMedia Summit that we hosted on April 4 in San Francisco, where more than 110 attendees gathered together to listen to seven knock-out speakers share their experiential knowledge with our community. The day was a great success, and we’ve outlined some of the presentations in this blog post. Continue reading »

edSocialMedia Summit: Ben Jones Keynote

edSocialMedia Summit: Ben Jones Keynote
by Steve Ritchie ·

Thanks to our friends at WhippleHill for this video of the excellent Keynote address by Ben Jones, VP for Communications … Continue reading »

edSocialMedia Summit: Panel Discussion: What is the future of teaching?

edSocialMedia Summit: Panel Discussion: What is the future of teaching?
by William Stites ·

Watch live streaming video from whipplehill at livestream.com A conversation from the ESM Summit about the social media impact on … Continue reading »