Social Media’s Costs – Support

Social Media’s Costs – Support
by William Stites ·

I’m a skeptic. When people tell me that something is free I generally don’t believe them. There is always some cost and while I may not be taking my wallet out of my pocket there is always some payment that has to be made.

Because of this mindset, the idea that social media is free isn’t something that I bought into right away. The idea that our school could use social media to communicate, market and share information with our vast constituencies was incredible. To my joy, as I looked at some of the major sites and service I would be using I found that they were indeed, for the most part, completely without cost. Continue reading »

Online Noise and No Sweet Tea

Online Noise and No Sweet Tea
by Lorrie Jackson ·

Well-crafted and compelling messages on your school’s Web site and social media presence compete with millions of other messages out there, ranging from the inane to the profound to the disturbing and everything in between. How to be heard? Continue reading »

Twitter Panic: Should I follow back?

Twitter Panic: Should I follow back?
by Hans Mundahl ·

When I first jumped on Twitter it was to follow people I met at events, conferences or folks I was … Continue reading »

Bootcamp: Boston (Area), November 12, 2009

Bootcamp: Boston (Area), November 12, 2009
by Peter Baron ·

Join us on November 12, 2009 at St. John’s Prep, Danvers, MA for a social media bootcamp experience.

Learn how social media can help you strengthen relationships with the constituents that matter most- your students, parents, faculty & alumni.

Who should attend: K-12 or higher-ed administrators and staff in Admissions, Marketing, Communications, External-affairs, Advancement, or Alumni/Development. Continue reading »

Public or Private Profiles; Is there a Difference?

Public or Private Profiles; Is there a Difference?
by Antonio Viva ·

I have recently had several conversations with colleagues and friends regarding how to distinguish between your “public” social media presence … Continue reading »

A Twitter Twist: Bay Ridge Prep Case Study

A Twitter Twist: Bay Ridge Prep Case Study
by Lorrie Jackson ·

Tired of the same ole’, same ole’ in social media? Spend some time on Bay Ridge Prep’s Twitter profile and you might just get the inspiration you’re looking for.

This K-12 independent school out of Brooklyn, New York uses its Twitter presence to share more than the standard campus news. Continue reading »

Social Media PSA

Social Media PSA
by Hans Mundahl ·

A couple of weeks ago I went into a meeting ready to pitch the big social media initiatives I thought … Continue reading »

With One Voice and On Message

With One Voice and On Message
by Lorrie Jackson ·

It’s been ten years since I’ve taught high school English and even longer since teaching college rhetoric but I can’t … Continue reading »

Social Media in Travel Programs: Part 2 — Twitter in Travel, growing the base.

Social Media in Travel Programs: Part 2 — Twitter in Travel, growing the base.
by William Stites ·

In an earlier blog post I wrote of my addiction to Twitter and my thoughts on the service as a … Continue reading »

Social Media Case Study: Pope John Paul II High School (MA)

Social Media Case Study: Pope John Paul II High School (MA)
by Lorrie Jackson ·

For the next few months, I’ll be sharing best practices from schools like yours across the U.S. and abroad. This month, we’re starting with a bit of a surprise… Continue reading »