Free Webinar (5/18, 3 pm): The Story of the WA Mash

Free Webinar (5/18, 3 pm): The Story of the WA Mash
by Peter Baron ·

Are you trying to understand the buzz around social media and whether or not it can truly benefit your school? Join Antonio Viva, Associate Head of School and English teacher at Worcester Academy for a free webinar on Monday, May 18 at 3 pm ET that explores the creation of “WA Mash” and how he has successfully integrated social media into the curriculum of his Creative Writing course. Continue reading »

Social Media in Travel Programs: Part 1 – Overview

Social Media in Travel Programs: Part 1 – Overview
by William Stites ·

For over 10 years, The Montclair Kimberley Academy’s (MKA) Irish Studies Program has been taking seniors to Ireland as part … Continue reading »

Are you afraid of making social media mistakes?

Are you afraid of making social media mistakes?
by Antonio Viva ·

I say, don’t be! This morning I came across an interesting article by Denise Zimmerman over at iMedia Connection called … Continue reading »

H1N1, the CDC and Twitter

H1N1, the CDC and Twitter
by Alex Ragone ·

It’s easy to see how the first two are related. The Centers for Disease Control and Prevention is the agency … Continue reading »

Why Social Media Matters

Why Social Media Matters
by David Bill ·

There has been a shift. We see it every day. Facebook is getting older. Twitter is breaking news. Everywhere we turn … Continue reading »

Writing Tool Belt 2.0

Writing Tool Belt 2.0
by David Bill ·

No matter what new tool a carpenter may have at his disposal, he still must master the skills needed to … Continue reading »

Twitter, Teachers and the Tool.

Twitter, Teachers and the Tool.
by William Stites ·

“I am a Twitter addict!” There I’ve said it, I’ve gotten it out in the open and now I can begin to move on. I use Twitter on my computer, on my iPhone, I have feeds pumping into various web site that I am responsible for, but through all of my use of Twitter it wasn’t until I found the right tool that it really brought it all together and made it the real professional growth tool that it has become. Continue reading »

Podcast: Sharing Social Media Thoughts, Early Experiences & Advice: A conversation with Lorrie Jackson

Podcast: Sharing Social Media Thoughts, Early Experiences & Advice: A conversation with Lorrie Jackson
by Peter Baron ·

Lorrie Jackson, Director of Communications and Marketing of Lausanne Collegiate School in Memphis, TN & edSocialMedia contributor, sat down with me to discuss how she introduced social media into the school’s outreach plan, how it has been received by Lausanne’s constituents and advice for schools on how to get started with social media. Continue reading »

Podcast: Sharing Social Media Thoughts, Early Experiences & Advice: A conversation with Lorrie Jackson

Podcast: Sharing Social Media Thoughts, Early Experiences & Advice: A conversation with Lorrie Jackson
by Peter Baron ·

Lorrie Jackson, Director of Communications and Marketing of Lausanne Collegiate School in Memphis, TN & edSocialMedia contributor, sat down with me to discuss how she introduced social media into the school’s outreach plan, how it has been received by Lausanne’s constituents and advice for schools on how to get started with social media. Continue reading »

Accelerating a SLOW-cial Media Campaign

Accelerating a SLOW-cial Media Campaign
by Lorrie Jackson ·

Maybe your supervisor panicked when he saw a competitor’s robust Facebook page. Maybe your alumni donations are abysmal. Maybe Twitter is just plain fun and why not tweet for your school in your spare time?

These are all too common reasons for starting into social media in an independent school but for many such well-intentioned starts don’t end well. Social media becomes SLOW-cial because, unlike in Field of Dreams, sometimes they don’t come when you build it. Let’s examine why and more importantly, how you can avoid the void in the conversation. Continue reading »