Tagged: "Viral video"

May 19, 2012

Georgy Cohen: Our Community: The Co-Author of Our Brand Story

Education institutions and non-profits are challenged to manage the social community as well as create the content. Georgy explains how managers can tap into the real conversations that are already happening to harness a stronger story surrounding your brand.

May 18, 2012

Rand Fishkin: Connecting Inbound Marketing for Exceptional Return

Content marketing should be the driving force in your online marketing campaign, as Rand Fishkin illustrates in his edSocialMedia Summit presentation, “Connecting Inbound Marketing for Exceptional Return.”

May 15, 2012

Ian Symmonds: Viral Video: Bringing Culture to the Curb

In this edSocialMedia Summit presentation, Ian Symmonds, from Ian Symmonds & Associates Inc., demonstrates the importance of engaging videos to authentically represent an organization’s unique identity.