The 2013 edSocialMedia Summit is coming! Stay tuned—the details are in the works... We're in high gear planning the details of the 2013 edSocialMedia Summit, and you know you want to be the first one to hear! We can tell you this: plan to be in the Boston area on April 2, 2013.
In today’s day and age, we often look towards the younger generations for advice on how to use technology. Having trouble with your new smart phone? Ask any teenager on the block, they can give you a demo. Can’t make your interactive white board work? Chances are, one of your students can figure it out. However, just because teens are savvy at using these electronic devices doesn’t mean they know how to use them well.
Social media should be an integral part of your overall advancement plan, but is your school doing enough to be heard and remembered? In this two-day series, see first-hand how six edSocialMedia contributors have found social media success at their school.
Join Peter Baron, an edSocialMedia co-founder, and Madeline Riley, edSocialMedia's Community Manager, at the Independent Schools of St. Louis (ISSL) Social Media Workshop on Sept. 13, 2012. Travis Warren, President of WhippleHill Communications will start the morning with a keynote presentation on "Why Social Networks Matter" before shifting into concurrent breakout sessions with Travis, Peter and Madeline.
Sticking with the method that we know best, this workshop will focus on getting the work done with a hands-on approach. After an introductory keynote from Travis Warren, the President of WhippleHill, you will learn how to improve your video skills so you can launch into the next school year with a new set of tools.
Erin Swanson: Donate your voice: Lessons from two years of automated, integrated social campaigns with Water.org
Erin Swanson, a freelance social media manager & former Marketing Programs Manager at Water.org, discusses time and resource management throughout her time working in a non-profit environment. With a limited marketing budget, Erin’s team developed a campaign that focused on the idea of advocacy over fundraising.
Andy Shaindlin, the Associate Vice President for Advancement at Carnegie Mellon University & Founder of Alumni Futures, talks about involvement in social media from the organization leader’s perspective. His high-level, big picture planning ideas explore the challenges that Presidents and Heads of School face when using social media.
Education institutions and non-profits are challenged to manage the social community as well as create the content. Georgy explains how managers can tap into the real conversations that are already happening to harness a stronger story surrounding your brand.
Content marketing should be the driving force in your online marketing campaign, as Rand Fishkin illustrates in his edSocialMedia Summit presentation, “Connecting Inbound Marketing for Exceptional Return.”
In this edSocialMedia Summit presentation, Ian Symmonds, from Ian Symmonds & Associates Inc., demonstrates the importance of engaging videos to authentically represent an organization’s unique identity.