edSocialMedia Bootcamp

A School Administrator’s Guide to Social Media

Join us on November 12, 2009 at St. John’s Prep, Danvers, MA for a social media bootcamp experience.

Learn how social media can help you strengthen relationships with the constituents that matter most- your students, parents, faculty & alumni.

Who should attend: K-12 or higher-ed administrators and staff in Admissions, Marketing, Communications, External-affairs, Advancement, or Alumni/Development.

This full day workshop provides an in-depth introduction to social media technology for school leaders, and administrators, complete with an opportunity to create content and get your hands dirty.

Listen to a recent Bootcamp participant talk about his experience:

It’s no secret that people are flocking to social media sites like Facebook, Twitter and YouTube…

According to research done by Universal McCann:

  • 394 million people watch video clips online
  • 346 million read blogs/weblogs
  • 272 million manage a profile on a social network
  • 216 million Download a video podcast…


Twitter grew over 75 percent just from February to March and Facebook grew over 20 percent in the same period. (Neilson)

US Internet users watched 12.7 billion online videos in November. (Comscore)

82% of US teens ages 12 to 17 and 43.5% of children ages 3 to 11 will use the Internet on a monthly basis in 2009. (eMarketer)

76% of all U.S. broadband users actively contribute to social media sites, and 29% contribute regularly to social networks. (Netpop Research)

Are you where your audiences are?

It is time to take control of social media and make it work for you.


9:00 AM to 4:00 PM – (Lunch is provided)

St. John’s Preparatory School
72 Spring Street
Danvers, MA 01923


Workshop Format

The morning session will focus on foundational social media ideas and case studies. The afternoon will be dedicated to putting what you’ve learned into practice. Your mission, should you choose to accept it:

Working with your team:

  • generate a minimum of 8 tweets spread out over two hours posted to #edsocialmedia.
  • write two, well crafted articles for the blog (between 450 – 750 words)
  • create a photoset in Flickr of 10 photos
  • post a brief (around 2 minutes) video for YouTube

Take a look at the great content that folks from our last Bootcamp produced in just 2 hours!

What to bring

You are strongly encouraged to bring a laptop with wireless network connectivity, and a digital camera or digital-camcorder if you have them.


Early registration (ends October 29, 2009): $349 ($315 per person for groups of 2 or more)
Regular registration: $399 ($345 per person for groups of 2 or more)

Contact Info

Please kindly direct all inquiries to or call Proof at 1-877-PROOF-01.

Our Sponsors

This event is made possible in part by St. John’s Prep, a Xaverian Brothers sponsored secondary school for young men located in Danvers, MA.

This event is also made possible by the generous support of our sponsors:


The Proof Group

WhippleHill Communications

edSocialMedia Trainers

Antonio Viva is the Associate Head of School at Worcester Academy in Worcester, MA, where he previously served as CIO. He is a self described “tech savvy zen Daddio,” and is an early champion of using social media in the classroom. Antonio brings an experienced on the ground academic and administrative perspective. Antonio blogs at &

Steve Ritchie is the Chairman and co-founder of The Proof Group and Steve has spent more than eight years working and consulting with schools on administrative technology and prior to that was a teacher, coach and dorm parent at two New England independent schools. He brings an independent school alum perspective to social media strategy as a graduate of St. Paul’s School. Steve blogs at and

Photo credit: rjzii

Peter Baron

Peter Baron

Peter Baron is the Chief Evangelist at WhippleHill Communications, the founder of AdmissionsQuest, and a partner at edSocialMedia. Peter regularly blogs about school communication for WhippleHill and edSocialMedia. You can find him on Google+ and Twitter.