“How do I build & sustain a student blog?” or “How do I find student bloggers?” or
“How do I make sure that they speak in their voices?”

Do any of these sound familiar? I hear them regularly. All valid; all difficult to answer.


When offering my two cents, I almost always start by encouraging folks to pull up Gould Academy’s Glog so they can see a student/faculty blog that publishes new content every workday (students publish Monday, Wednesday, & Friday; faculty on Tuesday & Thursday). They’ve been at it consistently for over four years and have racked up a significant number of views- nearly 50,000 since it’s launch- providing its audience with a clear window into the Gould community.


I love it because it’s void of marketing speak; it’s kids sharing their experiences in their own voices.


Looking at the Glog’s great for inspiration, but reverse engineering it to see how their model (or pieces of it anyway) might fit proves more challenging without hearing directly from those responsible for its upkeep. So, when I found myself at an event with their blog’s maestro (aka GA’s Director of Communication & regular ESM contributor, Tucker Kimball), I didn’t hesitate to pull him aside to get the details on camera.


The interview’s short (under seven minutes), but mighty.


Tucker shares his experiences from finding the right student bloggers (or letting them find him); to some of the things that haven’t worked; to breaking down the Glog’s main audience; to a goal that he hopes to achieve this year.

Let us know your tips for creating a successful student blog by leaving a comment below.

Peter Baron

Peter Baron is the Chief Evangelist at WhippleHill Communications, the founder of AdmissionsQuest, and a partner at edSocialMedia. Peter regularly blogs about school communication for WhippleHill and edSocialMedia. You can find him on Google+ and Twitter.