Liz StraussIs your school attempting to blog? Have you begun a personal blog? Do you know who Liz Strauss is?


If you blog, you need to know Liz and today is your lucky day.

Liz Strauss is a social web strategist who focuses on growth through relationships, communication, and performance. Her clients are businesses, associations, and professional individuals. She helps them seamlessly integrate online and offline cultures into their growth strategies using social media tools, such as TwitterFacebook, and blogs. She is the CEO and Founder of SOBCon, an elite business workshop/retreat. She is also the author of Successful Blog at and blogs personally at She has been named to the Top 100 Social Media & Internet Marketing Bloggers, Top 100 Social Media & Internet Marketing BloggersTop 100 Most Influential Marketers of 2008, 50 of the Most Powerful and Influential Women of Social Media, and NxE’s Fifty Most Influential ‘Female’ Bloggers.


edSocialMedia is thrilled that Liz was able to take some time for 7 questions:


1.@SchneiderB: During your recent keynote address at EdNet you said, “Rather than trying to sell me something, teach me how to buy it.” Can you relate that idea to marketing at an independent school?

@LizStrauss: Sure I can! A great school knows what’s been incorporated into the learning models and processes that the ordinary person looking on might not see. Rather than say “We do this better than the rest.” Make a checklist of outstanding teaching methods and qualities of teachers to look for when choosing the best school for your child. Give a seminar or do a webinar to show these strategies and techiques at work. Teach your parents and students what to look for in a truely learner-centered environment.

2. @SchneiderB: If a school has limited resources with regard to staff and budget, what would be the one, or maybe two, social media channels they should participate in?

@LizStrauss: It’s hard to say what’s right for every school– because every school’s goals are so different. I’d start with where most of the teachers and parents are already feeling comfortable communicating. Meanwhile, I’d assign a committee of explorers to come back to every meeting with someting useful and new, such as BaseCamp, TalkShoe, blogs worth reading,to demonstrate to the group.

3. @SchneiderB: What do you view as the role of social media in education?

@LizStrauss: Social media is the new newspaper, telephone, email, and ultra-communication toolkit rolled into one. The opportunity to teach communication. clear thinking, and relationship skills — for life and for business using social media is crucial and urgent.

4. @SchneiderB: What advice would you give a school that is just starting out with social media?

@LizStrauss: Know your values. Work with teachers and students to establish the values that will underpin everything you do. Write a simple policy that states the values you will adhere to something that we will do our best work to communicate with integrity and honesty, admitting our mistakes and always respecting the people who are in our communications.

5. @SchneiderB: Do you feel that there is a place for social media in the curriculum? If yes, where?

@LizStrauss: To me that’s like asking if there’s a place for writing emails, or talking on the telephone. Good communication and respect for strong relationships should be part of everything we do in school. Learning the nuances of the tools of social media is as important as learning how to write your name or learning your ABCs.

6. @SchneiderB: Are you using iPhone, Android, or Blackberry?

@LizStrauss: I mostly use iPhone, but I also have a BlackBerry.

7. @SchneiderB: What is the one App you can’t live without?

@LizStrauss: Twitter apps … several of them.


In 7 questions we can only scratch the surface of Liz’s knowledge and experience with having conversations online. I hope you’ll take the time to check out Liz’s blogs, follow her onTwitter, buy her eBook on blogging, and “like” her on Facebook. Thanks again to Liz for taking the time to answer our 7 Questions and best of luck with SOBCon and all of your endeavors.

Brendan Schneider

Director of Advancement at Sewickley Academy

Brendan Schneider is the CEO and Founder of SchneiderB Media, a blog dedicated to helping schools use the power of the interest to achieve their enrollment and communication goals. He is also the founder of The MarCom Society, and SEO Coach, his DIY SEO software for schools. He is also the Director of Advancement at Sewickley Academy.