You’re doing a great job managing your social media presences. But what happens when you need to “justify your existence” and report up the chain to the Head of School, the Board of Directors, or even your colleagues?


In a series of posts I’m exploring the tools available to help you measure your efforts, how to analyze your findings, and ultimately share your results.

Upcoming: how effective is your blog, putting together your comprehensive report, and more.

Elizabeth Allen

Director of Online Communications at The American School in London

An independent communications and social media consultant specializing in education.