Social Media is like schoolIn yesterday’s SmartBrief on Social Media newsletter, they featured an article by Heidi Cohen, “10 tips for social media introverts.” The post reads more like a comparison between the worlds of social media and school. If social media is a lot like high school, then we should all be experts!


These are the 10 comparisons that Heidi made between social media and school, adapted for edSocialMedia readers:

  1. Pick your playground. Check out Jennifer Milikien’s recent post, “Can Your Digital Footprint (Successfully) be Personal and Professional?
  2. Wear the uniform. Use your identity – name, picture/logo, colors, voice, etc. – consistently across all of the social media platforms that you are engaged in.
  3. Realize that you’re not alone. Social media is about interacting! Listen in on conversations and don’t be afraid to add your 2 cents to the conversation.
  4. Mind your manners. People tend to like happy, cheerful people on social media. If you come across a negative comment, stay calm, cool and collected in your response.
  5. Learn the lingo. If you’re new to Twitter, I recommend you check out the Twitter 101 page on my blog, Rethink Ed Comm.
  6. Join extracurricular activities. Some great hashtags to follow on Twitter are #edsocialmedia and #isedchat. On Facebook, look for some good pages to like. (Leave some recommendations in the comments!)
  7. Share your knowledge. Get on LinkedIn and join some professional groups, where you can join the discussion and share ideas.
  8. Pay it forward. Did someone retweet you or leave a nice comment? Say thank you by retweeting one of their tweets or commenting on their blog.
  9. Be the star of your social media story. Use social media – tweets, Facebook statuses, photos, videos, etc. – to build a dynamic, interactive story about your school.
  10. Make a date to get together. Register for an edSocialMedia bootcamp or other conferences in your area! Get out and meet the people you’ve met on social media face to face!

Photo credit: Dothan Eagle

Cassie Dull

Assistant Director of Communications, Online at Park Tudor School

Cassie is the Assistant Director of Communications, Online at Park Tudor School in Indianapolis. She focuses on social media strategy, online marketing for advancement and admissions, website content, and parent communication.