7 Questions With Guy KawasakiGuy Kawasaki has been called many things: CEO, Venture Capitalist, Chief Evangelist, Speaker, Contributor, Blogger, Alltopper, and New York Times Best Selling Author – one thing he has never been called is boring. I first became aware of Guy during his days as Chief Evangelist at Apple Computer and I’ve been enchanted by him ever since. Guy recently published his 10th book, Enchantment: The Art of Changing Hearts, Minds, and Actions (a book that I highly recommend) and we are thrilled that Guy took some time to answer 7 Questions for edSocialMedia.

1. @SchneiderB: After reading Enchantment, I feel that your messages translate very well to schools on an individual and institutional level. What do you feel are the one or two messages that educators can learn from your book?

@GuyKawasaki: First of all, it’s easy for me to pontificate. I’m not the one on the firing line every day facing cuts and constraints. I hope that my book describes a new goal for human interaction that goes beyond civility and respect all the way to enchantment–where educators enchant students and their parents about the process of learning. My romantic notion is that this enchantment is so strong that it fosters a lifelong love of learning and respect for educational institutions.

My high school English teacher, Harold Keables, definitely had this effect on me. He taught me how to think and to write although probably no one is more surprised than he that I have written ten books because I wasn’t exactly his best student.

2. @SchneiderB: Why did you choose to create a Facebook page for Enchantment and not a website?

@GuyKawasaki: Actually, after a month or so, I decided to create a website in addition to the Facebook page. This is because I found out that 1,000 people took the Facebook version of my Enchantment quiz and 4,000 took the web version. After that, I knew that the “whole world” isn’t on Facebook, and I needed to do both for maximum marketing impact. No kidding, you learn something every day!

3. @SchneiderB: How do you think educators can best use Alltop, your “online magazine rack?”

@GuyKawasaki: Educators can think of Alltop as, as you mentioned, an online magazine rack. What we do is curate the information found in blogs according to topics, and we have over 800 of them. This means a teacher who wants to stay on top of, for example, science can go to Science.alltop.com and see the last five story headlines from the major science blogs. This is a lot easier than bookmarking hundreds of sites and trying to visit them every day.

Alltop is also useful for students to stay on top of a topic by doing the same kind of browsing. Alltop also provides a way to find a few favorite sources as a starting point for research. It sure beats typing “science” into Google.

4. @SchneiderB: What do you view as the role of social media in education?

@GuyKawasaki: I’m all about the democratization and promulgation of information. Social media is a way for this to happen as people spread links to sources and others use these links to sources. Teachers, therefore, might use social media to break down the limits of a classroom wall, school, school district, state, or country as well as classroom times. They can essentially reach people all over the world in a fast, free, and ubiquitous manner.

5. @SchneiderB: As a social media ninja, what advice would you give a school that is just starting out with social media?

@GuyKawasaki: I would start with the perspective that social media is a way to reach students on their own turf. In marketing terms, it means being more “customer driven” that “institution driven.” Social media is not without risks and issues, but it’s here to stay and is fundamentally changing interaction. There’s no avoiding it at this point.

6. @SchneiderB: Are you using iPhone, Android, or Blackberry?

@GuyKawasaki: You had to ask? iPhone of course!

7. @SchneiderB: What is the one App you can’t live without?

@GuyKawasaki: Boring but true: Mail. My life centers around email. How sad, huh? But it enables me to do interviews that I might never have done before.

edSocialMedia and I would like to thank Guy for his time. In 7 Questions we can only scratch the surface of Guy’s knowledge and I hope you’ll take the time to learn more about Guy by visiting the links below:

Guy on Twitter
Enchantment Website

Enchantment Facebook Page
Video: Guy’s 10-20-30 Presentation Rule (One of my favorite’s!)

Brendan Schneider

Director of Advancement at Sewickley Academy

Brendan Schneider is the CEO and Founder of SchneiderB Media, a blog dedicated to helping schools use the power of the interest to achieve their enrollment and communication goals. He is also the founder of The MarCom Society, and SEO Coach, his DIY SEO software for schools. He is also the Director of Advancement at Sewickley Academy.