FollowEDU Launches To Help EDU Twitter Users

After you’ve begun using Twitter for your school and now use hashtags to help organize your use of Twitter — you will inevitable face the question, “Who should I follow on Twitter?”


The answer to that question isn’t necessarily always an easy one — until today!


If you work in education, whether at the primary, secondary, or higher education levels, the launch of FollowEDU will help you find, select, and evaluate who to follow on Twitter.


FollowEDU is a searchable directory of Twitter users in Higher Ed. It allows users to sign in via Twitter and create an account, list their profile under Interests within higher ed, schools, companies and more.

edSocialMedia is pleased that the creator of FollowEDU, Mike Petroff, took some time to answer a few questions about his new Twitter tool.


@schneiderb: What motivated you to pull FollowEDU together?

@mikepetroff: After hosting the EduTweetup Boston 2011 event, I was looking for a platform that would allow Twitter users in higher education to find others with like interests. Other directories like existed, but the categories were too broad for education. So, I decided to start building my own platform at with some developers at Stamats Catchfire. After about a month of planning and three months of building the site in our free time, we launched on January 23, 2012.


@schneiderb: What is the purpose of FollowEDU?

@mikepetroff: FollowEDU allows Twitter users in higher education to join the site and attach their profile to “interests” in FollowEDU. As more users join the site, it becomes a great networking and reference tool for finding other influencers in specific niche areas in higher education. For example, if you are just beginning to learn about mobile computing and would like to connect with others in higher education with that same interest, you can go straight to that list on our site Or, if you’re looking for other Twitter users attending specific conferences or members of higher ed organizations, you can easily find those users on FollowEDU.


@schneiderb: How has FollowEDU been received?

@mikepetroff: During the beta phase in fall 2011, I got some great feedback from influential Twitter users across several niche interest topics in higher education. We launched to the public on January 23, the site spread quickly through the #highered twitterverse. I was really excited to see such a variety of Twitter users join the site: web & communication staff, faculty, schools and departments, technology professionals and more.


@schneiderb: How do you see FollowEDU evolving over the next 12 months?

@mikepetroff: There are several features we plan to add to the site to make it a valuable resource for Twitter users in the education space. One of the most recent features we’ve added is the ability to create a Twitter List from a FollowEDU interest list, with one simple click. We’re exploring more user customization of lists, add more functionality in measuring a user’s “impact” ranking within Interests, and other ways to increase participation from schools and companies in higher education.


I hope your interest has been piqued and you’ll join me in registering with


Thanks for your time Mike and good luck with FollowEDU.

Brendan Schneider

Director of Advancement at Sewickley Academy

Brendan Schneider is the CEO and Founder of SchneiderB Media, a blog dedicated to helping schools use the power of the interest to achieve their enrollment and communication goals. He is also the founder of The MarCom Society, and SEO Coach, his DIY SEO software for schools. He is also the Director of Advancement at Sewickley Academy.