In this edSocialMedia Summit presentation, Ian Symmonds, from Ian Symmonds & Associates Inc., demonstrates the importance of engaging videos to authentically represent an organization’s unique identity.


These compelling videos, all with different backgrounds, highlight the possibilities of perceived dynamic when preparing video messaging.


From cover songs to personalized raps, Ian shares three wildly different representations of marketing videos. As many agree, nothing is better than the power of video, and no other media — including print, digital photography, or text — more effectively represents an organization’s culture to the outsider.

Madeline Riley

Madeline Riley was the Director of Publications at Stratton Mountain School, a ski and snowboard academy in southern Vermont. When she's not using social media, she's often doing something active, whether it be yoga, biking, and/or running.