How Assumption High School Sparked Fireworks with an Out-of-the-Box Video

Imagine if you hit a “home run” as an enrollment manager: Would your picture-perfect scenario generate more than 45,000 video views, 17 pages of alumni comments, and oh, 30+ additional students in your freshman class?


Impossible you say?


Not for Elisabeth Russo at Assumption High School in Louisville, Kentucky. Her team created a knock-out lip-dub music video to Katy Perry’s “Firework” that generated the perfect scenario for a private school.


I recently caught up with the music video’s leader, Elisabeth Russo, Assumption’s Enrollment Director/Graphic Designer, to talk about the viral video that private school folks are talking about. We first heard it from the great Ian Symmonds at the edSocialMedia Summit. I was amazed with the process he described, so I had to hear it myself.


Hear how her school made it all just happen in two, 1.5-hour sessions, led by the students. A one-on-one interview here:



See the original Lip Dub music video here:

Here’s more from Behind the Scenes.


She’s going to try and get there again this year. Want to watch this year’s recruiting video? Here’s their latest rendition, an original composition focusing on their newest themes, “Imagine.”



What’s your home run? What have you done to knock it out of the park?

Madeline Riley

Madeline Riley was the Director of Publications at Stratton Mountain School, a ski and snowboard academy in southern Vermont. When she's not using social media, she's often doing something active, whether it be yoga, biking, and/or running.