Social media is all about people. In the world of education, this is no different. In fact, it’s essential.


To use Twitter effectively, you have to capture the attention and engagement of the right people. And you have to be able to drive actions; re-tweets, clicks and traffic. In this webinar, Dan Shure, from EvolvingSEO, walks you through more than 70 slides to get attention, grow your audience and increase traffic using Twitter.


He covers:

  • Best practices for your Twitter profile
  • Tricks to show your schools story better through Twitter
  • Twitter monitoring tools
  • Analytics for your Twitter followers

Dan Shure‘s career in SEO began in 2007 when asked to help a few small businesses with their websites and presence online. Since that time, he’s worked with startups, e-commerce sites, bloggers, small businesses and everything in-between.


Formally a full time musician, his career transitioned to SEO and Internet Marketing full time with the birth of his company, Evolving SEO, based in Central Massachusetts.


Dan has also been an Moz Associate since April of 2012, an active member of SEMNE and many of the Search Marketing events around New England.


His passions and specialties with the field of SEO are forensic SEO, WordPress SEO, ranking/indexation studies, Content/Social Media Strategy and technical strategy.

Madeline Riley

Madeline Riley was the Director of Publications at Stratton Mountain School, a ski and snowboard academy in southern Vermont. When she's not using social media, she's often doing something active, whether it be yoga, biking, and/or running.