Word of mouth (WOM) and the Web are always the top two ways that prospective parents find out about your school. Your marketing strategy should focus your efforts on these two areas. How can you have a more strategic vision? Can you employ new ideas to spark a renewed interest? Is social media an effective way to spread the word?


During this webinar, Rick Newberry, President of Enrollment Catalyst, shows hundreds of school examples to illustrate how you can use your website and social media channels to inspire word of mouth.


If you’d like to see the slides at your own pace, you can view them here:

Using the WEB to inspire WOM for your school from Rick Newberry


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Madeline Riley

Madeline Riley was the Director of Publications at Stratton Mountain School, a ski and snowboard academy in southern Vermont. When she's not using social media, she's often doing something active, whether it be yoga, biking, and/or running.