Everybody loves video, so now everybody does video. But actually building relationships with video — that’s a whole different challenge, and one addressed by Chris Savage during his talk at the EdSocialMedia Summit.
Throughout his talk, Chris underscored a few tenets of a successful video. (Hint: Quality is seldom a defining factor.) To underscore these elements, he showed a number of videos (successful and unsuccessful) that his company, Wistia, has produced.
1. Have fun.
2. Keep it simple. This Â video used two cameras and took 30 minutes to edit:
3. Show what you care about and why it matters.
4. Take chances (but only with research).