We are all guilty of these relatively obvious social media faux pas, but being human, we commit these crimes time and time again. Here are five that trap me most often:
1. Too much excitement. Not enough follow-through.
I get super excited about a campaign and caught up in the whirlwind of a great idea. “Let’s get likes!” “Let’s have a contest!” “Let’s promote this event!” I come up with elaborate plans, go full steam ahead for a day or two, and then fizzle out. Remember, patience and persistence. Do it right, invest the time and be prepared.
2. No real plan.
Moving right along, that fizzling out I just mentioned is because of a lack of solid plan. I planned for a few days or a week, but didn’t generate a proper long-term plan of attack. Plan for a successful campaign, a moderately successful campaign and a sinking campaign; be ready to transition to plan B or C or Z, and ultimately, be ready to abandon ship and try something new if the initial plan fails.
3. Over-think. Over-Complicate. Over-Communicate.
I don’t know about everyone else, but sometimes I overthink my actions to the point of making them so complicated and involved that I can’t possibly be successful. I forget the system taught to us back in grammar school: KISS – Keep It Simple, Stacy. You can substitute any other S-word for the final S, but I’ll stick with Stacy. And, if I haven’t overcomplicated everything, then I’ll overcommunicate. Yep, I talk too much. This blog was twice its size the first time I wrote it. KISS – Keep It Short, Stacy.
4. One hit wonder.
Seems almost contrary to my KISS options, but I don’t push the message out enough. You can’t send the message out once and hope for the best. You have to repeat the message multiple times, in multiple ways. Let’s face it, we’re an ADD culture. Check this out: In 2000, the average attention span was 12 seconds. The average attention span in 2013 was 8 seconds. The average attention span of a goldfish? 9 seconds. Want more? Check out Statistic Brain, where I snagged those stats.
5. Cute Overload
For me, it’s often alliteration and acronyms. But for others it’s corny videos, cheeky jokes, cheesy lines, campy cartoons, puppies, cats, babies and whatnot. Sure, they get a lot of attention on social media, but they can easily be overused and can detract from your campaign’s legitimacy. Make sure whatever material you use actually has a meaningful connection to your goal and mission. Like all things in life, moderation is key.
Maybe we can get a few more bloggers to chime in with their #fauxfive …