Getting to Know You: Q&A with Cassie Dull

This series on Getting to Know the edSocialMedia bloggers was started by Marisa Peacock and so far has been a great insight into not only the human beings behind this blog, but also an offering of social media Q&A.


I’ve been nominated by Marisa and Liza Fisher Norman, so you get to learn a little extra about me, Cassie Dull.

5 Random Facts about Me:

  1. I’m an introvert and I love learning about personality types – each one’s strengths and how different types work together. I’m detail-oriented and crave organization, but I enjoy taking time to sit back and reflect on the “big picture.”
  2. After I decided to pursue journalism, my career goal was to write for Spin or Rolling Stone. I once interviewed OK Go.
  3. I’ve been on an Air Force Reserve KC-135 refueling flight and watched a C-17 get refueled in mid-air 30 feet away from me going 400mph.
  4. I eat at the same diner every Saturday morning with my family – Best Bet in Noblesville, IN. The people there are family to me.
  5. My movie theater candy is Red Vines. I wish the big bucket fit in my purse.

5 Questions from Marisa:

Q: What’s your proudest educational moment (either as a student or a teacher/administrator)?
A: As I was graduating from Butler University, I was presented with the Director’s Award from the School of Journalism for my contributions as the first Multimedia Editor of our (young) online newspaper, DawgNet. It was unexpected, and I was humbled to be recognized for the work I’d done to create an avenue for more modern journalism at the school.


Q: Who is your favorite teacher and why?

A: So many teachers and professors have had different touch points in my life, but I am very appreciative of the mentoring from my journalism law professor, Dr. Nancy Whitmore. I had no idea that I would actually enjoy media law until I took her class, and I use many of those lessons often in my work.


Q: iOS or Android?

A: iOS. Lifelong Apple geek at heart.


Q: What’s your favorite mobile or desktop app?

A: Instagram.


Q: What’s your favorite social media tip or trick?
A: Take time off. Social media is 24/7, but you are not. Unplug every once in a while.

5 Questions from Liza:

Q: Is your school using Pinterest? If so, who follows and how’s your engagement?
A: No, we still don’t use Pinterest.


Q: Does your head of school blog? If so, how often and on what topics? If not, why not?

A: Our Exploring Education Blog is a collection of posts from our HOS and other administrators. It tackles topics on education trends, technology, and 21st Century skills. He also tweets as @matthewmillerpt.


Q: Is your social media content brand-centric? If so, please show us an example.

A: Our social media content is developed under the wing of our overall communications/marketing/branding strategy. We know that our families and alumni value the great teaching here at Park Tudor, so one of our key messages is “Exceptional Educators.” This post on our Facebook page honoring our retiring Director of Fine Arts is one example of how we can highlight our teachers on social media, and the response from our audience is a great confirmation that our content is in line with their view of our brand.


Q: What’s your favorite mobile or desktop app?

A: For fun, Timehop. It shows me what I posted on social media on that day from years ago. It’s interesting to see what I thought was relevant or trending at the time.


Q: What’s your favorite social media tip or trick?
A: Automate when you can. Use IFTTT. Schedule several posts at a time. Feed your blogs to your Twitter accounts. Share from Instagram to your Facebook page. You don’t need to be active on social media all day, but you can be “present” and get other things done.

Continuing the Series:

5 EdSocialMedia Bloggers I Nominate:

Drew Millikin

Ethney McMahon

Josh Loftin

Justin Malvin

Mark Schindler

5 Questions for the Nominees:

  1. What’s one conference you want to attend in 2014?
  2. What’s your favorite app that’s not for social media, note-taking or to-do lists?
  3. What’s one blog you think is a great resource for your work?
  4. Do you use a social media dashboard like HootSuite to manage all of your networks?
  5. Coffee or tea? (Or other preferred drink?)

5 Rules for the Nominees:

  1. Acknowledge the nominating blogger.
  2. Share 5 random facts about yourself.
  3. Answer the 5 questions the nominating blogger has created for you and publish to edSocialMedia under the title Getting to Know You: Q&A with [Name].
  4. List 5 bloggers.
  5. Post 5 questions for the bloggers you nominate to answer (you don’t have to use the 5 questions above), and let all the bloggers know they have been nominated.

Cassie Dull

Assistant Director of Communications, Online at Park Tudor School

Cassie is the Assistant Director of Communications, Online at Park Tudor School in Indianapolis. She focuses on social media strategy, online marketing for advancement and admissions, website content, and parent communication.