Take the Private School Marketing and Communications Survey

InspirED School Marketers’ mission is to help make the private school marketing and communications professionals’ job easier. This survey is intended to do that and more.


One of the ways InspirED does this is to talk about how rapidly this position has changed in the last 10-15 years, illustrate MarCom’s institution-wide importance, benchmark private schools’ work in this area, and discuss what we believe to be the need for increased resources in this office at many schools.


In an effort to better understand and promote the private school MarCom profession as it exists in 2016, we developed the School MarCom Office Survey. This survey was created over many months and with the help of about 10 private school MarCom and admissions professionals. While it focuses on the MarCom office, much of what admissions and MarCom do overlaps, so we welcome admissions professionals’ participation as well.

We don’t claim to be survey specialists, but we felt that so little work has been done in this area that the data we collect with this survey will be extraordinarily valuable to private school marketers nonetheless.


The survey is extensive and takes about 30 minutes to complete, and you can start and stop while taking it. Participants in the survey can receive the report for free and be entered in a drawing to receive 1 of 3 $100 Amazon gift certificates.


Help us help you. Take the survey and tell your school colleagues about it.


Let’s make some sparks!

Liza Fisher Norman

Master Electrician at InspirED School Marketers

As principal of Turnaround Marketing Communications, I have worked with close to 100 schools on branding, marketing and communications. I noticed that many of our clients hit it out of the park when the brand was new, but a year or so later their focus was benched. I wondered what could I do to help. In a light bulb moment, InspirED School Marketers was born. It's a professional development site that provides brilliant ideas and brain food for independent and private school marketers. InspirED is free and accessible to all schools. We want to make your job easier. Join us. www.inspiredsm.com