You’ve heard about content marketing, but what can it do for your school? Is it truly an effective marketing and admissions strategy? Does storytelling really matter?
The fact is, 90% of consumers find custom content useful, and 78% believe organizations providing custom content are interested in building good relationships with them.* Content marketing works — and it’s important to understand why. Because here’s the thing:
Your school has a powerful story to tell — a story that deserves to be told.
Your students need it. Your families need it. Your future students and families need it. And content marketing can give it to them.
Content marketing is, in its simplest form, storytelling.
It’s creating content that tells a story your audiences want to hear — so much so, that they ask you for more. Are eager to receive your content. Are happy to take the next steps.
At Cursive, we love content marketing because it’s authentic and because we’ve seen it work so well for our clients (and ourselves!). So we want to share the love.
That’s why we created The School Marketer’s Guide to Content Marketing, a new FREE ebook that is packed with valuable information.
In it, you will:
- Learn content marketing basics
- Explore examples from schools with strong storytelling skills
- Gain access to our favorite resources and tools
- Start building your school’s content marketing strategy
The book is designed to help you learn the basics and begin to put your ideas into practice. It includes everything you need to know to get started with content marketing. And of course, it’s FREE.
We know that with a little learning, and a little practice, you’ll soon be creating and sharing stories your audience will love.