My Social Media Sabbatical

My Social Media Sabbatical
by Drew Millikin

This post also appeared on my blog, www.drewmillikin.com   I took a social media sabbatical last year鈥攏ot a full on, … Continue reading »

Can Facebook Last?

Can Facebook Last?
by Drew Millikin

Facebook has been making moves that have me, as a marketer, rather annoyed. In the past couple of months, I芒鈧劉ve notice that reach of my school芒鈧劉s Facebook Page had significantly declined. At the same time, the cost to promote a post increased while the reach decreased. In October, a non-promoted post would routinely get 1,500 impressions in a month. In November, I have to pay $10 for that. Continue reading »

The Tug of the Plug

The Tug of the Plug
by Drew Millikin

I don鈥檛 know about you, but I find it incredibly difficult to reflect and be thoughtful during the school year. … Continue reading »

No Place for Copy Cats

No Place for Copy Cats
by Drew Millikin

This post also appears at聽https://drewmillikin.com/. Charlie聽Croker: You鈥檝e got no imagination. You couldn鈥檛 even decide what to do with all that … Continue reading »

Why They’re Not Going to Leave Facebook

Why They’re Not Going to Leave Facebook
by Drew Millikin

Author’s note: This post originally appeared on my blog, www.drewmillikin.com. 脗Only after much reassurance that it wasn’t complete garbage or … Continue reading »

No Equipment and No Clue? No Problem

No Equipment and No Clue? No Problem
by Drew Millikin

Have you ever said yes to something without really knowing what you were getting into?聽 That recently happened to me … Continue reading »

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Be quick. Be nimble.

Be quick. Be nimble.
by Drew Millikin

I wondered who would be the first to jump on the outrageous, awesome and just plain hilarious Old Spice commercials … Continue reading »

What happens when a piece of junk technology becomes ingrained in your school culture?

What happens when a piece of junk technology becomes ingrained in your school culture?
by Drew Millikin

We’ve got this garbage email system. The calendar doesn’t work right, it requires massive amounts of manpower, isn’t organized well, … Continue reading »

When they find you on Twitter…

When they find you on Twitter…
by Drew Millikin

And…. it’s finally happened.   When I moved from higher education to working at Groton School, one of the first … Continue reading »