edSocialMedia Summit: Ben Jones Keynote

edSocialMedia Summit: Ben Jones Keynote
by Steve Ritchie ·

Thanks to our friends at WhippleHill for this video of the excellent Keynote address by Ben Jones, VP for Communications … Continue reading »

Bootcamp: Boston (Area), November 12, 2009

Bootcamp: Boston (Area), November 12, 2009
by Peter Baron ·

Join us on November 12, 2009 at St. John’s Prep, Danvers, MA for a social media bootcamp experience.

Learn how social media can help you strengthen relationships with the constituents that matter most- your students, parents, faculty & alumni.

Who should attend: K-12 or higher-ed administrators and staff in Admissions, Marketing, Communications, External-affairs, Advancement, or Alumni/Development. Continue reading »

900 Fans in 5 Months? One School’s Story

900 Fans in 5 Months? One School’s Story
by Lorrie Jackson ·

How do you get almost 900 Facebook fans in just five months? Mary Institute and Saint Louis Country Day School … Continue reading »

Social Media Case Study: Pope John Paul II High School (MA)

Social Media Case Study: Pope John Paul II High School (MA)
by Lorrie Jackson ·

For the next few months, I’ll be sharing best practices from schools like yours across the U.S. and abroad. This month, we’re starting with a bit of a surprise… Continue reading »

Accelerating a SLOW-cial Media Campaign

Accelerating a SLOW-cial Media Campaign
by Lorrie Jackson ·

Maybe your supervisor panicked when he saw a competitor’s robust Facebook page. Maybe your alumni donations are abysmal. Maybe Twitter is just plain fun and why not tweet for your school in your spare time?

These are all too common reasons for starting into social media in an independent school but for many such well-intentioned starts don’t end well. Social media becomes SLOW-cial because, unlike in Field of Dreams, sometimes they don’t come when you build it. Let’s examine why and more importantly, how you can avoid the void in the conversation. Continue reading »

The Case for Social Media Engagement Grows

The Case for Social Media Engagement Grows
by Steve Ritchie ·

Social media participation by adults 25 and older is growing fast. The case for bringing the school’s message to the places the constituents are spending time is growing along with it. Continue reading »